A coffee… chromed

The challenge to make aesthetic components, entirely chromed, for a new coffee machine.

Market segment: very high-end.

Launch: prestigious international trade fair.

Objective: reduce the initial investment costs related to the specific features of the selected finish; make the technological solution “reproducible”.

What we proposed: make the components using precision casting technology. Products can be made in exactly the same shape, material and finish to the final ones, and in good time for a launch at the trade fair.

Final cost thanks to Somidesign: 1/9 of the investment envisaged initially.

The client launched the product, tested the market, made the changes that the market demanded and even dealt with the first deliveries using the “prototyped” solution.