A coffee… chromed
The challenge to make aesthetic components, entirely chromed, for a new coffee machine.
Market segment: very high-end.
Launch: prestigious international trade fair.
Objective: reduce the initial investment costs related to the specific features of the selected finish; make the technological solution “reproducible”.
What we proposed: make the components using precision casting technology. Products can be made in exactly the same shape, material and finish to the final ones, and in good time for a launch at the trade fair.
Final cost thanks to Somidesign: 1/9 of the investment envisaged initially.
The client launched the product, tested the market, made the changes that the market demanded and even dealt with the first deliveries using the “prototyped” solution.