Outdoor furniture par excellence
A prestigious appointment to create outdoor furniture for the Armani Hotel in Milan and Dubai. A folding wooden chair becomes aluminium. Somidesign handled the industrialisation of the product, identifying suppliers and ensuring the delivery of the first 100 chairs in 45 days. All this considering the special features of the materials, the highest quality: iroko for the armrests with pigmented finish, softy brown leather fabric, black anodised aluminium.
Another important assignment, for an international tender: the new outdoor furniture for the McDonald’s Europe restaurants. Somidesign passed the testing stage and followed, step by step, the industrialisation of the project in compliance with the strict economic, quality and aesthetic criteria required. Once we had selected the suppliers for the wooden elements, we made two sets of prototypes: one for the durability and performance tests, the other to furnish the main project’s selling point in Cannes, on the French Riviera.