Being able to see things for what they really are and for what they could become, within a defined production process. Understanding an idea and knowing whether it is possible and what is required to realise it. Being able to foresee hypotheses and technical solutions, anticipating problems and pre-empting them.  Exploring every possible path in order to choose, from the potential alternatives, the one that is truly worth pursuing, the one that leads to:

-       industrialising the product and enhancing the designer’s aesthetic message
-       optimising production costs
-       adding technical content  for the right user experience.

This is our approach to the fundamental step of a feasibility analysis.

Who: Marketing Section

What: check, analyse, give value to ideas

How: by thorough pre-analysis

For whom: company, designers, engineers, architects